Small Business BC is a community-led resource. Without the contributions of our amazing seminar speakers, industry experts and writers, we wouldn’t be able to provide the services that we do. […]
“Marketing & Sales” for Small Business
Five Tips For Reaching More Customers with Google AdWords
In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, […]
What’s Going on in December at Small Business BC?
The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the […]
How to Get Your Product into Online Stores
We’ve previously taken a look at How to Get Your Product into Retail Stores, but a question that’s popping up more and more for small business owners is how […]
5 Tips to Create A Unique Value Proposition
One of the earliest questions you should be asking yourself as an entrepreneur is: “Why should customers care about my product or service?” In business parlance, your unique value proposition […]
Expanding Your Business with New Product Lines
In 2011, Vancouver-based lifestyle brand, Herschel Supply, sold 8,000 of their trademark bags to an extremely receptive, but mostly local market. Just six years later, they’ve already sold their 15 millionth bag, expanding to service a global audience in over 100 countries.
How to Raise your Prices without Losing Clients
Raising your prices can be a difficult decision to make. You are probably worrying about the effects it will have on your business and the relationship you have with your […]
The Power of a Business Card
In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards […]
Your Reputation is Now Your Brand: Here’s Why It Matters
Long before we had the ability to quickly research Yelp reviews, or skim through someone’s LinkedIn profile, we would turn to our networks to solicit feedback on whether or not […]
3 Simple Ways to Generate More Impulse Sales from Your Retail Space
Small business owners know that buying or renting and maintaining space can be one of the most expensive parts of running a retail storefront. Every square meter of merchandising space […]