In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards […]
“Marketing & Sales” for Small Business
Your Reputation is Now Your Brand: Here’s Why It Matters
Long before we had the ability to quickly research Yelp reviews, or skim through someone’s LinkedIn profile, we would turn to our networks to solicit feedback on whether or not […]
3 Simple Ways to Generate More Impulse Sales from Your Retail Space
Small business owners know that buying or renting and maintaining space can be one of the most expensive parts of running a retail storefront. Every square meter of merchandising space […]
4 Smart Marketing Essentials for Success
When people ask me what my secret to success is, I always tell them, “There is no secret to success. Everyone makes their own success.” And while that’s true, there’s […]
The Beginner’s Guide to Basic Digital Marketing
Marketing is fundamental to small business success. Doing it right means promoting your product and service to the right target audience in a compelling way. This will make your customers […]
11 Local SEO Strategies for BC Small Businesses
I’ve watched digital marketing evolve considerably over the past 20 years of working online. The ability to geo-target local consumers is one of the most exciting, yet underutilized, developments. The […]
3 Steps to the Best YouTube Marketing Partnership for Your Brand
In the world of marketing, YouTube sponsorships between brands and creators are a growing trend that shows no signs of slowing down. Businesses in almost every industry are implementing partnerships […]
How to Host a Business Lunch with Confidence
Lunches with clients are never just lunches. These meetings build interpersonal connections above and beyond phones, emails and social media, making business lunches essential for small business owners looking to […]
4 Things Decision Makers Really Care About in B2B Marketing
Great B2B advertising starts with a simple and clear value proposition that appeals to decision makers, such as Founders, CEOs and department heads. Unfortunately, too many B2B companies either spend […]
5 Don’t-Miss Guidelines to Marketing on a Budget
As a small business owner, you know the importance of marketing your business online. While you likely have an established online presence, it’s important to continually market yourself in order […]