Competitive Strategies for Retail

Before opening a retail business, you need to decide where your store will fit in the current marketplace. Start by asking yourself “Why should a customer shop in my store?” The question is deceptively simple buy you might be surprised by your answer.

Top of Mind Awareness: The Benefits of Running an Ad Campaign

Businesses that are at the top of consumers’ minds will have a higher market share. Find out from Kevan Rilcof, an expert in transit advertising campaigns, his top tips for running a successful campaign.

Personal Brand Building: How to Stand Out From a Crowd

Personal branding is not just for celebrities. Find out the importance of having your own personal brand and how to get your name out there from Rachelle Hynes, a graphic communications designer and brand strategist.

Top 4 Myths About Selling Your Small Business

Don’t fall for these common myths that could affect the sale of your business and ultimately the financial security of your family.