Earned media can be extremely powerful as it is perceived as third party validation for your business. So how can you get this working for you? Here are a few techniques to get you started.
“Marketing & Sales” for Small Business
8 Best Practice Tips for Twitter
Are you looking to build your followers, reputation and customer engagement on Twitter? Follow these eight simple best business practices and improve your impact on your followers.
10 Tips for Dealing with Customers
The questions you get asked in a customer facing role can be in equal parts interesting, monotonous, funny and challenging. The key is to make each of your customers feel welcome and helped, no matter how silly the question.
Put your Phone Away, Let’s Talk About Engagement
As busy entrepreneurs, we expect ourselves to multitask. We foolishly believe that doing two things at once is like gaining an extra set of hands!
Free Advertising on YouTube for Small Businesses
Google has created yet another incentive to entice you to use their AdWords service. And this time it’s the turn of their global video platform, YouTube. What’s the Deal? Free AdWords for Video advertising for over 500,000 small businesses.
Which is More Effective: Mass or Niche Marketing?
Whether you choose mass marketing or niche marketing, the end goal is the same: catch the fish. By deciding what you’re fishing for and understanding the tools you have to catch them, you’ll be able to decide if niche or mass marketing is best for you.
Business Myth #1: Your Work Will Speak for Itself
Treating your business as a business means being proud to tell everyone why you do what you do!
Is Pinterest Right for your Small Business?
Just when you think you have a handle on one social media, another one comes along. Pinterest isn’t for everyone, but if the products or content you want to promote looks good in picture or video form, then it should be added to your marketing mix.
Building an Awesome Video Blog
When you start blogging, you’re not going to be a huge success over night. It’s going to take time, and for some, a very long time.
Saying “Thank You” to Your Facebook Fans
Lots of businesses thank their customers with reward programs: loyal customers receive enticing deals, free goodies, or even cold, hard cash back. But if you’re a small business, it may not be possible to offer these programs regularly.