Nominations for the 2021 Small Business BC Awards are now open. Nominate and vote today! Find Out More

Small Business BC

Resources for Entrepreneurs to Start and Grow Successful Businesses

  • Log In
    • Wishlist
    • Cart
    0
    MENUMENU
    • COVID-19
          • Latest Updates
          • Restarting
          • B.C. Business COVID-19 Support Service
          • Small Business Marketplace
          • PPE Marketplace
          • Additional Resources

            Download the Small Business support directory
            Download the Business Continuity Checklist
            How to support small businesses during COVID-19

    • Resources
          • Articles
          • Export Navigator
          • Frequently Asked Questions
          • Business Checklists
          • Bizmap
          • Business Plan Template
          • Corporate Search Services
          • Resources Quick Links

            Starting Your Business Checklist

            How To Choose The Right Business Structure

            Meeting Rooms Info Sheet

    • Advice
          • Business Registration Services
          • Market Research Services
          • Business Plan Services
          • Import and Export Services
          • Talk to an Expert
          • Upcoming Talk to an Expert

            Talk to a Business Broker

            Friday, January 22nd, 2021
            1:00pm to 4:00pm

    • Education
          • View All Education
          • Meet Our Speakers
          • Custom Education
          • Upcoming Seminars & Webinars

          • Tue 19

            Business Planning Series Package

            January 12 at 9:00 AM to February 23 at 12:00 PM
            Tue 19

            Market Research for Your Business Package

            January 19 at 1:00 PM to January 26 at 4:00 PM
            Wed 20

            Start Smart 1: Basics of Starting a Business

            January 20 at 9:00 AM to 12:30 PM
            Wed 20

            Starting a Business: Start Smart Package

            January 20 at 9:00 AM to 4:00 PM
            Wed 20

            Start Smart 2: Key Considerations of Starting a Business

            January 20 at 1:30 PM to 4:00 PM
            Thu 21

            Doing Business with the Government of Canada: Half Day Condensed

            January 21 at 1:00 PM to 4:00 PM

            View More…

    • Events
          • SBBC Awards
          • INSPIRE
          • SBBC Meetup
          • SBBC Popup
          • Digital Meetups

            We pleased to share our new Digital Meetups series. Join us each Tuesday at 11am as we discuss tips and resources for navigating the COVID Economy.

            Find Out More

    • Community
          • Client Stories
          • Community Events Calendar
          • Our Impact
          • Client Story

            Frederik Orlin and Julie Wu, ORLING & WU

          • Client Story

            Meet Jordan Rogers, Lloyd-James Sales & Marketing

    • Connect
          • About Small Business BC
          • Webinar Partner Program
          • Small Business BC Staff
          • Advertising & Sponsorships
          • Careers at Small Business BC
          • Request For Proposals
          • Sign up for our eNewsletter to get the latest updates

    • Marketplace
    • SBBC Awards
    • Account
    • Wishlist
    • Cart

    8 Best Practice Tips for Twitter

    Whether you’re just starting out or you’re interested in growing your audience, follow these eight simple best business practices to build your followers, reputation and customer engagement on Twitter:

    1. Sneak Peaks. Allow followers to make a connection with your business. Share behind the scene photos of new product lines, new employees, trips to see suppliers. Share tasters of projects and events you’re developing. Your followers look to you to find out the latest information, so why not give it to them.
    2. Pay Attention to your Mentions. People don’t always use your handle when commenting about your business, so run regular searches on your name, brand and products to monitor what people are saying.
    3. Ask Questions. Your followers are also likely to be your target audience, so use them for market research and feedback. Ask your followers questions and gather valuable insights of what they’re looking to your business for. It also shows that you’re listening and you care.
    4. Respond in Real Time. As a small business owner, you’re likely to wear many hats, with social media being just one of them. This probably means that you find it hard to make time to respond to followers in real time, but it is important to try. Whether it’s a quick thanks, or I’ll look into and come back to you. Let your followers know that you’re there and you appreciate their interaction.
    5. Reward your Followers. Tweet special offers, discounts and time-sensitive deals to your followers to thank them for following you. They are likely to retweet them too, which will help you gain more followers.
    6. Position yourself as an Expert.Demonstrate that you keep up-to-date on industry trends and events by sharing relevant articles and links. Use your tweet to ask for your follower’s opinion or to make a comment to show your knowledge: either way you’re showing them you look at the bigger picture as it relates to your business.
    7. Champion your Stakeholders. Follow your followers and customers. If they tweet something interesting, retweet it or reply to them publicly and build your relationship.
    8. Establish the Right Tone. Think about who you’re talking to and how you want to appear to them on Twitter. Users tend to prefer direct, genuine and friendly tones, so make sure you think about your ‘voice’ as you tweet.

    Learn from the Experts

    Whether you’re just starting out or you’re looking for way to maximize your presence and focus your actions, Small Business BC can help:

    • If you are new to social media we have the Social Media and Online Marketing Tactics seminar.p
    • Already on Twitter but looking to grow your presence? We have the Getting Serious with Social Media seminar.

    More Resources

    The tips in this article are included in Twitter’s new publication: Twitter for Small Business. This basic guide, to getting started on Twitter, will take you through: setting up an account, engaging your audience, and amplifying your impact.

    Share this Story

    Related Articles:

    • Small Business Week 2019 at SBBC
    • Meet Our New Seminar Speaker Warren Thompson
    • How to Prepare to Launch Your PR Campaign for Maximum Results
    • Note: you can withdraw your consent at any time - for more information see our Privacy Policy or Contact Us for more details.

    • This field is for validation purposes and should be left unchanged.

    We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.

    Stop by

    All SBBC services are now available remotely, and the office is closed, due to COVID-19.

    Small Business BC
    54 - 601 West Cordova Street
    Waterfront Station
    Vancouver, BC V6B 1G1
    Canada

    Say hello

    Phone: 604-775-5525
    Toll Free in B.C.: 1-800-667-2272
    TTY (Teletypewriter): 1-800-457-8466
    Fax: 604-775-5520
    Email: askus@smallbusinessbc.ca

    We're Open

    Available via phone and email

    Monday – Wednesday, Friday
    9:00 a.m. – 5:00 p.m.

    Thursday
    10:00 a.m. – 5:00 p.m.

    Saturday & Sunday
    Closed

    Additional Links

    • About Us
    • Press Releases
    • Careers
    • Privacy
    • Media Files
    • French Language Compliance
    • Terms & Conditions
    • Cancellation Policy
    • Contact Us

    With Support by

    Government of B.C. Logo Canada Government Logo
    © 2021 Small Business BC