Lots of businesses thank their customers with reward programs: loyal customers receive enticing deals, free goodies, or even cold, hard cash back. But if you’re a small business, it may not be possible to offer these programs regularly.
That’s why there’s nothing like an old-fashioned, straightforward “thank you” to make your customers feel appreciated, and your Facebook Page is the place to do it.
Why Facebook? And How?
When a customer becomes a fan of your Facebook page and “Likes” it, it is because they are interested in the products and / or services you and your business provide. Your Facebook fans are some of your best and most engaged customers and they love when you acknowledge them. Expressing gratitude towards them on Facebook is effective because of the personal nature of the site—it enables businesses to authentically engage with their customers. In addition, Facebook is the best place for your customers to share content, or like a feel-good message from your business, with their own networks.
The Right Time
Anytime is the “right time” to thank your customers. Thank them when they recommend your business or organization to a friend or colleague. And be sure to just thank them every so often for trusting you with their business. Customer appreciation should be part of conversations on your Page every day.
Thank your customers and clients when they tell you they love your products and services, or the work that your organization does, and even when they’re a little critical. People respond positively when they feel acknowledged, and after all, knowing what your customers don’t love is just as valuable as knowing what they do.
How Do You Do It?
You can write a “thank you” message, or you can get creative. For example:
- Create an image/take a picture. Images are easy to upload onto your Page, and they give you the opportunity to get a little creative with your thanks.
- Make a video. Videos are easy to upload onto Facebook, and nowadays, your smartphone or digital camera lets you create high quality video worthy of being seen by your audience. Plus, it’s a fun way to get your message across.
Loved Customers Are Loyal Customers
Thanking your customers, clients, and supporters is one of the best ways to show a little love, and help foster the kind of loyalty that keeps them coming back — and with your Facebook Page, it’s easy to reach them.
For free seminars for small business and non-profits in BC, visit: http://conta.cc/cbC3Ui or for more on Facebook business pages http://www.constantcontact.com/social-campaigns/index.jsp