Most small-business owners at some point fall into the trap of “any revenue is good revenue._
“Marketing & Sales” for Small Business
Google + for Business is Here…Now What?
If you are already active on Facebook and Twitter, you may be thinking why bother with Google+? It can take a lot of time to manage each social media channel. But Google+ brings some new opportunities for small businesses which should be considered.
How Small Businesses Can Work Together for Better Results
As a small business owner in a crowded market it can often feel hard to compete with the large corporations. However by joining forces with other small businesses you can harness the power of the community and grow together.
Successful Green Marketing
If you are planning to introduce a green product or service and jump on the green bandwagon, make sure you follow these three essential steps before taking that leap.
6 Tips for Planning the Perfect End-of-Year Event
The holidays are the busiest time of year for businesses, but they also present the perfect opportunity to recognize your supporters for their loyalty. To help build your relationships the old fashioned way, invite them to a special event to say thanks.
Winning Awards Can Mean Big Business
Sure you’ve been keeping up to date on which of your competitors have entered business awards, but have you ever thought of nominating your own business? Find out why business awards can be good for business.
Become a Supplier to the Canadian Government
Have you considered providing products or services to the Government of Canada? Chances are you if you have thought about it, you dismissed it thinking that your business is not relevant, however most of the time this assumption is wrong. Find out more.
How to Hire Content Writers for your Website
The answer to increasing the amount of traffic a website receives is simple: Create high quality, well written content and update your web site every single day. Sounds simple? It is, but creating compelling website copy can be difficult.
The Revolution of Marketing
Mitch Joel, chair of the Canadian Marketing Association, shared his thoughts at this month’s Art of Marketing conference in Vancouver, on how social media is impacting the relationships businesses have with their customers.
Competitive Strategies for Retail
Before opening a retail business, you need to decide where your store will fit in the current marketplace. Start by asking yourself “Why should a customer shop in my store?” The question is deceptively simple buy you might be surprised by your answer.