I used to be a know-it-all. Armed with my degree and great grammar, I was convinced that I could write copy for small businesses that would drive traffic, bring about […]
“Marketing & Sales” for Small Business
4 Ways Corporate Social Responsibility Benefits Your Business
Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher […]
The Dangers of Discounting for Service-Based Business Owners
As consumers, we are conditioned to looks for deals, and when a sale happens, we jump on it. By creating scarcity – a way of limiting the availability of an […]
Grow Your Email Marketing List
You can be forgiven for thinking that email marketing is old news, since the arrival and growth of social media for business. Open any business site and you will see […]
The Psychology of Pricing and The Power of Choice
Pricing your products and services is one of the most important decisions business owners make. Unfortunately, there is little information on how to price, other than cost based pricing strategies. […]
3 Easy Ways to Market Your Business For Free
If you’re a start-up or small business with limited resources, it’s important to maximize every resource you have available, especially when it comes to attracting and retaining customers. Marketing can […]
Google’s Mobile-Friendly Algorithm: How Will Your Business Be Affected?
Google is making some changes on how it ranks websites in their search results. The latest update will be unleashed next week and specifically favours websites that are mobile-friendly. So, […]
Managing Your Online Social Reputation
In the digital age, your social persona and online brand reputation is very important. Contrary to what you might think, it’s not only about how other people are talking about […]
Travel Media Relations
Travel Media Relations, written by Tourism BC, will help you understand how to use local and international travel media to maximize your promotional efforts and your tourism business exposure.
Tourism Ads & Brochures that Sell
Ads & Brochures that Sell, written by Tourism BC, focuses on two important business tools—brochures and print ads.