January. Traditionally a month for self-improvement, it also provides a fantastic opportunity to start afresh with your small business and bring about positive change. Alongside your efforts to eat healthier […]
“Marketing & Sales” for Small Business
Five Tips for Becoming a Popup Market Vendor
The popularity of community events such as farmers markets, car free days and Christmas markets has soared in British Columbia in recent years. Not only are these events an excellent […]
Is That Marketing Event Really Worth the Spend?
As we all know, a business generally accounts for all its incomings and outgoings with a high degree of accuracy (well usually…). And part of that accounting is the marketing […]
The Importance of a Business Card
In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave […]
How Small Business BC Can Help You Start a Business
Ready to take the next step and start a business? Unsure of where to begin? Small Business BC provides entrepreneurs with the information and guidance necessary to build a strong […]
4 Tips for Increasing Your Media Coverage
Though the journalism landscape continues to change, getting your business’ name into the media remains a reliable and cost-effective way to boost your bottom line. Once upon a time, this […]
How to Harness the Power of Influencer Marketing
You may have heard of influencer marketing. In fact, you might even be considering it for your small business. With an engaged community of over 1 billion active users, […]
7 Tips for Increasing Sales
Developing a world class product or service is just the first step in a successful business. Your ability to drum up sales is just as important. Consumers are savvier than […]
How to Attract New Customers Without Discounting Prices
Being seen as a discount-business is a big no-no for many business owners as it can be a public sign that the business needs to attract new customers, or might […]
Guide to Using Shopping on Instagram
Have you signed your small business up for Instagram yet? A recent change to the app’s shopping component has made it easier than ever for small businesses to sell directly […]