We’re living in a golden age of marketing. Gone are the days of throwing valuable advertising dollars at the wall and hoping something will stick. Instead, the rise of data […]
“Marketing & Sales” for Small Business
How to Respond to Media Requests
Running a small business means you’ll be seen as an expert in your field. After all, you’ve started and grown a business into something real. It’s a big achievement! This […]
A Beginners Guide to Selling on Amazon
Interested in selling your products on Amazon? From humble beginnings as an online bookstore, Amazon has grown to become the world’s leading online retailer, enjoying worldwide net sales of close […]
Tradeshow Dos and Don’ts
Thinking of exhibiting your business at an industry tradeshow? Despite the proliferation of marketing options available to businesses, exhibiting at tradeshows is still an amazing way to attract new customers […]
How to Respond to Negative Reviews Online
Online reviews play a key role in whether a customer chooses to do business with you. In fact, 97% of customers consult online reviews before making a purchasing decision. […]
Five New Year’s Resolutions for Small Business Owners
January. Traditionally a month for self-improvement, it also provides a fantastic opportunity to start afresh with your small business and bring about positive change. Alongside your efforts to eat healthier […]
Five Tips for Becoming a Popup Market Vendor
The popularity of community events such as farmers markets, car free days and Christmas markets has soared in British Columbia in recent years. Not only are these events an excellent […]
Is That Marketing Event Really Worth the Spend?
As we all know, a business generally accounts for all its incomings and outgoings with a high degree of accuracy (well usually…). And part of that accounting is the marketing […]
The Importance of a Business Card
In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave […]
How Small Business BC Can Help You Start a Business
Ready to take the next step and start a business? Unsure of where to begin? Small Business BC provides entrepreneurs with the information and guidance necessary to build a strong […]