According to Stats Canada, only 51% of businesses survive beyond their first five years. And all too often, the ones that don’t make it end up shutting their doors for very similar reasons. So how do you keep your small business from becoming the one out of every two that doesn’t succeed?
“Marketing & Sales” for Small Business
What To Do When Your Customer Asks for a Discount
No matter how good your value proposition is, there will always be someone looking for a deal. So what happens when your customer asks for a discount?
What Small Businesses Can Learn from Toyota’s Social Media Marketing Strategy
Toyota has taken a leap from being recognized as a traditional manufacturing company to a digitally-savvy and driven brand. They successfully develop creative social media campaigns to increase brand awareness and customer acquisition. Here are three tactics you can learn from their strategy.
Strategies to Start and Grow a Tourism Business
According to Destination BC, tourism in our province brings in millions of visitors and generates billions in revenue each year. So, it’s unsurprising that many entrepreneurs seek […]
Effective Business Writing: The Importance of Plain Language
Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company. It is therefore important to make sure that your writing is clear, and that it is relatable.
10 Tips to Convert Your Website Visitors into Customers
Is your website failing to produce significant new leads and clients? This is a typical case of website “non-performance syndrome._
Packaging and Launching Your Product to Market
How many times have you seen a new product fail because the manufacturer overlooked an aspect that prevented the product from moving off the shelf? It’s a costly mistake, especially considering an average product launch ranges from $12-15,000.
How To Build a Successful Online Business
Online businesses harness the power of the Internet to connect with their customers worldwide. It can open doors to a new market segment and promote your product at a minimum […]
21 Quick Tips to Sell More Products Online
If you sell products online, whether it’s a single product or tens of thousands, there are many things that you can change on your website that will increase your sales, even if you maintain the same amount of website traffic.
How to Use YouTube as an Effective Marketing Tool for Your Small Business
With over one billion users monthly, YouTube is a platform that has transformed the way we consume media and share our stories. In fact, most potential customers would rather watch […]