While converting new prospects is an easy way to measure the return on investment, there is also often a larger untapped pocket of potential in the clients your company already serves. The first step to accessing this potential is an account review.
“Marketing & Sales” for Small Business
What Does Brand Mean: The Basics of Branding
A brand is a set of associations. Here’s how to make your company’s brand experience the best it can be.
6 Benefits of Professional Photography for Your Small Business
Are you looking for ways to make your business look more professional? Although you may be tempted to skip the extra cost and do it yourself, getting help from a […]
How to Get Your Product Into Retail Stores
Are you ready to get your product onto retailer’s shelves? Before making that all-important sale, you must take steps to ensure you can fulfill your contract. This process takes time […]
The Importance of Understanding Your Target Market
Why is having a target market important? Many entrepreneurs have a clear business concept but need a clear definition of who their customers are. It’s vital to understand your client […]
How to Use Google Trends to Perform Market Research
Are you looking to do some market research but have a limited budget? Traditional market research techniques can be costly and are often unfeasible for small businesses. Google Trends is […]
5 Benefits of Networking
Small business is all about networking, building relationships and taking action. Building a successful business takes a lot of time and drive, so it’s good to have a network of friends and associates to draw energy from and keep you going.
Top 10 Marketing Tips for Start-ups
Thinking about how to market your start-up effectively? With limited funds, business owners often have to get creative with their marketing strategies. Take steps towards success with these marketing tips […]
Domain Name 101: What Do the Various Domain Extensions Mean?
Everyone knows .COM, but what about all the other domain extensions out there? It’s important to understand your options for developing and marketing your brand in the online arena.
How to Create an Effective Video Ad for Your Small Business
Looking for ways to grow your business’ reach online? Video advertising is a strategy that every small business owner should consider. Video content is now more popular than ever. According […]