How to Use YouTube as an Effective Marketing Tool for Your Small Business

With over one billion users monthly, YouTube is a platform that has transformed the way we consume media and share our stories. In fact, most potential customers would rather watch an informative video about your company’s products and services than read a website. So, if you’re a small business owner, you should consider using YouTube videos as a marketing tool.

Here are a few ways you can use YouTube to create a greater sense of trust, authority, and recognition with your clients.

1. Showcase Your Products or Services

Many successful businesses use video marketing as their primary strategy to introduce customers to their products and services. From how-to videos to webinars, video presentations, and more, there are many ways to showcase what you have to offer.

A great example of a company that uses YouTube to market its products is GoPro, one of the most popular camera companies in the world. They use their channel to upload content ranging from informational videos on new products to compilations of user footage.

2. Demonstrate Your Expertise

YouTube is the second largest search engine on the internet today, behind its parent company, Google. Every day, users search for answers to their questions and problems. This presents an excellent opportunity to build authority for your business and reach your target audience by offering expertise in the form of short videos.

For example, an internet marketing firm could create three- to five-minute videos with tips on utilizing SEO or good social media marketing strategies. By making these short videos filled with great information, you demonstrate expertise in your industry and build authority for your business.

3. Give a Behind The Scenes Look

Why not give your current and potential customers a behind-the-scenes look at your business’s operations? This is an effective way to build trust with those interested in your business and to show how hard your company works for its customers. You could feature an interview with the CEO, introduce your staff, or even vlog a day at work.

4. Showcase Customer Testimonials

Another way to build trust and authority for your business is by sharing videos of customer testimonials. Showcasing positive recommendations and reviews from past customers is a proven factor for success. Testimonials make purchase decisions easier and help ensure customers that they’re being served by a company with a good track record.

5. Creating Video Tutorials to Help Customers

Watching a video tutorial with instructions on how to set up or use a product is much more helpful than trying to understand a complicated user manual. Can your business make things easier with video tutorials? If so, YouTube is a great platform to provide customers with instructions as they can follow videos at their own pace.

Another fantastic benefit of uploading video tutorials is that you can offer support and assistance in the comments. Make sure to enable notifications so you can swiftly respond to users’ questions.

Integrating YouTube into Your Marketing Plan

In addition to these five tips, there are many more helpful ways to use the platform in your marketing plan. Depending on the nature of your business, you could host live streams, film Q&A videos, provide conference or event recaps, feature expert interviews, make company announcements, and much more.

Not only does YouTube allow businesses to gain exposure through video marketing, but it also helps connect businesses with current and potential customers. There’s no better time to use YouTube as a marketing tool to build more authority, trust, and market reach than right now.

How Small Business BC Can Help Your Business

SBBC is a non-profit resource centre for BC-based small businesses. Whatever your idea of success is, we’re here to provide holistic support and resources at every step of the journey. Check out our range of business webinars, on-demand E-Learning Education, our Talk to an Expert Advisories, or browse our business articles.