Social Media Roundup – A Year in Review

2017 was a year full of social media advancements, some more important than others as they relate to BC small businesses. It’s an ever-changing landscape, and one that impacts every single small business in the country, so taking stock with a social media roundup from time to time is worth […]

2018 SEO Trends for Small Business

Whether your small business has a website, blog or online store, investing time in improving your SEO (Search Engine Optimization) is a tried and true method of achieving organic growth online. Each month, Google receives over 100 billion searches and to win a spot among the top search results, you […]

The Great PR Shift in 2018

Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]

Five Tips For Reaching More Customers with Google AdWords

In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, with a friendly learning curve and palatable initial investment. When a prospective customer is searching for a product, service or […]

What’s Going on in December at Small Business BC?

The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the halls of Small Business BC with a packed education calendar featuring 19 new and returning seminars and webinars, as well […]

Why Your Company’s New Website Isn’t Showing Up On Google

Have you recently launched your company website only to be disappointed when it proves difficult to find on Google? It is not uncommon for new website owners to overestimate the volume of search engine-generated traffic their freshly launched site will experience. They anticipate flicking the “on switch” and immediately showing […]

5 Tips to Create A Unique Value Proposition

One of the earliest questions you should be asking yourself as an entrepreneur is: “Why should customers care about my product or service?” In business parlance, your unique value proposition is what sets you apart from your rivals. It’s the secret sauce that makes your product something people should pay […]