5 SEO Trends for 2022

2021 has been a year of resilience, growth, and adaptation for many small businesses across the province. With all the dynamic and progressive changes that are occurring in the field of SEO, I am excited to enter the new year and explore opportunities in the small business world. Let’s start […]

3 Google-Powered Market Research Tools Every Small Business Can Use

Keyword research is a research technique that marketers use to understand keyword phrases consumers enter in search engines to look for information or shop for products or services. Once marketers identify these keywords, they can incorporate the keyword phrases in website content so their websites can appear on search results […]

How to Set Up Your E-commerce Operations for Small Business Success

E-commerce operations may not sound like the most exciting part of starting an online business – but it is one of the most important. When done right, your operations can help save you time, money and stress, and they can boost your customers’ satisfaction. But the opposite is also true. […]

Tips to Help Get Your Business Online

The pandemic has altered the retail landscape in numerous ways – the move to e-commerce is surely one of the most significant. The stats say it all. Retail e-commerce sales in May of 2020 increased by 2.3 per cent from just one month earlier. In total, e-commerce sales rose 99.3 […]

How to Choose the Right Marketing Mix for Your Small Business

Running a small business is a job and a half. Between managing employees and overseeing your operations, sometimes marketing becomes a lower priority because it’s hard to know where to start. In a perfect world, great products backed by amazing customer service should be enough to ensure success. But the […]

6 Tips to Improve Your Business Website

Do you think your business website could be better? Are you not getting as much traffic as you would like? Perhaps it is time to make some changes. Having a business website is one of the best ways to attract customers in the digital age. Here are six tips to […]

Marketing Trends for 2021

After the year we’ve all had, it feels daunting to try and predict the future. Fortunately, there are already some trends underway that will colour how we approach marketing in the coming months. This allows us to make some solid predictions on Marketing Trends for 2021. 2020 – The Year […]

Six 2021 Small Business Trends

With a new year on the horizon, there’s plenty of reasons to be optimistic for small businesses across BC. Prepare for the coming year with our Six 2021 Small Business Trends. While many of us can’t wait to say goodbye to 2020, the circumstances presented by this challenging year fueled […]

5 Reasons to Shop Local

It’s so easy to open up a laptop and shop at Amazon, but Amazon isn’t the business that’s doing good in your community. That money isn’t staying within your community. I think it’s so important to remember that when making decisions on how to spend your money. – Frances Riley, […]