6 Benefits of Professional Photography for your Small Business

Entrepreneurs are known for their ‘do-it-yourself’ mindset, but when it comes to promotional photography, doing it yourself may not be best. Whether it’s for your website, billboards, printed materials, or social media, appealing and professional photography will make your business seem more reputable. Unfortunately, during the business start-up phase, the […]

5 Reasons Why Content is Crucial for Small Business

Content. It’s everywhere. From our social media feeds to our television screens, more and more people are vying for our attention than ever before. The problem is that we are increasingly starting to ignore them. That’s because as marketing has evolved, so too have consumers. Today we are all editors, […]

Social Media Roundup – A Year in Review

2017 was a year full of social media advancements, some more important than others as they relate to BC small businesses. It’s an ever-changing landscape, and one that impacts every single small business in the country, so taking stock with a social media roundup from time to time is worth […]

2018 SEO Trends for Small Business

Whether your small business has a website, blog or online store, investing time in improving your SEO (Search Engine Optimization) is a tried and true method of achieving organic growth online. Each month, Google receives over 100 billion searches and to win a spot among the top search results, you […]

The Great PR Shift in 2018

Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]

Five Tips For Reaching More Customers with Google AdWords

In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, with a friendly learning curve and palatable initial investment. When a prospective customer is searching for a product, service or […]

What’s Going on in December at Small Business BC?

The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the halls of Small Business BC with a packed education calendar featuring 19 new and returning seminars and webinars, as well […]