How to Attract New Customers Without Discounting Prices

Being seen as a discount-business is a big no-no for many business owners as it can be a public sign that the business needs to attract new customers, or might be struggling to move stock. Not all businesses share this view, however, and there are some businesses that have built […]

Guide to Using Shopping on Instagram

Have you signed your small business up for Instagram yet? A recent change to the app’s shopping component has made it easier than ever for small businesses to sell directly to customers. Shopping on Instagram delivers an immersive storefront for customers to explore your products with a single tap […]

What’s Happening in April 2018 at Small Business BC?

Believe it or not, we’re almost a third of the way through 2018. It may feel like only yesterday we rang in the New Year, but the clock is ticking on hitting your business targets for the year. What better opportunity to get started, than by indulging in some educational […]

The Importance of Understanding Your Target Market

As a business advisor, I meet with many entrepreneurs who have a clear business concept but they lack a clear definition of their target market. Many of my clients say that “everybody” is their target market. That statement is one of the most common mistakes new entrepreneurs make. Sticking to […]

How Voice Search is Changing the Way Your Customers Search

If I were to approach an employee in a pet food store, I wouldn’t typically ask “best pet food dog”? And yet, this is how many people enter queries into Google and other search engines. Imagine then, if you could simply ask your device in a conversational tone “what is […]

How to Succeed at Networking

We get it. Walking into a roomful of strangers to promote your small business is daunting. And, in our modern, connected world there has never been more ways to spread the word. The likes of social media, digital advertising and your own website provide an invaluable online presence, but good […]

How to Build a Strong Email Marketing Strategy for 2018

As a small business owner, you probably want to grow your business by getting new customers, and maybe even attempt to target new markets. This is where the power of an effective email marketing strategy can be best felt. If your goal is to build an effective marketing plan for […]