With the platform having around 2.6 billion monthly active users and being the second most used search engine, YouTube marketing partnerships offer vast potential reach and significant […]
“Marketing & Sales” for Small Business
3 Ways to Generate More Impulse Sales from Your Retail Space
Small business owners know that buying, renting, and maintaining space can be one of the most expensive parts of running a storefront. Every square meter counts and ensuring that your […]
3 Google-Powered Market Research Tools Every Small Business Can Use
Market research is vital for understanding consumer behaviors, so you can refine and improve your business accordingly. One essential market research technique is keyword research. This method allows marketers to […]
3 Easy Ways to Market Your Business for Free
If you’re a small business with limited resources, it’s important to maximize everything you have available, especially when it comes to attracting and retaining customers. While marketing can be costly, […]
5 Tips to Create a Unique Value Proposition
As an entrepreneur, one of the first questions you should ask yourself is, “Why should customers care about my product or service?” Your unique value proposition is what sets you […]
How to Write a Marketing Plan
Marketing starts with your customers. Find out how to reach your target market and communicate the benefits of your products or services to them through advertising, sales, PR and personal selling.
How To Respond to Negative Reviews Online
Online reviews play a key role in shaping consumer decisions. According to a Podium survey, around 93 percent of users say online reviews influence whether or not […]
How To Get Great Testimonials for Your Website
Testimonials can play a huge role in purchasing decisions. But with so many review sites available now, it may seem like the wild west of customer reviews out there. Luckily, there’s a place online where you can actively cultivate quality testimonials from your satisfied customers.
How to Build a Track Record
Think about the last product or service you paid for and how you found the business you bought it from. Did you ask family, friends, or your social media followers […]
A Beginner’s Guide to Selling on Amazon
Interested in selling your products on Amazon? From its humble beginnings as an online bookstore, Amazon has grown into the world’s leading online retailer. Since launching their ‘Fulfillment by […]