Five Tips for Becoming a Popup Market Vendor

The popularity of community events such as farmers markets, car free days and Christmas markets has soared in British Columbia in recent years. Not only are these events an excellent day out for the family, they also represent an amazing opportunity for entrepreneurs to get their product in front of […]

Is That Marketing Event Really Worth the Spend?

As we all know, a business generally accounts for all its incomings and outgoings with a high degree of accuracy (well usually…). And part of that accounting is the marketing budget, which may be broken down into a bunch of separate activities: trade shows, seminars, website, entertaining, and the like. […]

The Importance of a Business Card

In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave us craving a tangible touch. Rather than being passé, business cards are still very much in style, and they’re only […]

Black Friday – Is Your Small Business Ready?

In a few short years, Black Friday has grown into a global sales phenomenon. Once seen as the opening salvo of the busy Christmas sales period, it has now grown to become the single busiest ecommerce day of the year. The rewards for well prepared small businesses continue to get […]