Guide to Using Shopping on Instagram

Have you signed your small business up for Instagram yet? A recent change to the app’s shopping component has made it easier than ever for small businesses to sell directly […]

The Logo Toolbox: A checklist of logo formats

Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats […]

Want to Write for Small Business BC?

Small Business BC is a community-led resource. Without the contributions of our amazing seminar speakers, industry experts and writers, we wouldn’t be able to provide the services that we do. […]

4 Smart Marketing Essentials for Success

When people ask me what my secret to success is, I always tell them, “There is no secret to success. Everyone makes their own success.” And while that’s true, there’s […]

4 Things Decision Makers Really Care About in B2B Marketing

Great B2B advertising starts with a simple and clear value proposition that appeals to decision makers, such as Founders, CEOs and department heads. Unfortunately, too many B2B companies either spend […]

5 Don’t-Miss Guidelines to Marketing on a Budget

As a small business owner, you know the importance of marketing your business online. While you likely have an established online presence, it’s important to continually market yourself in order […]

Decoding YouTube Styles to Choose the Right One for You

When it comes to marketing your small business, video is definitely one of the most effective mediums online. Video marketing opportunities come in many forms, but with a YouTube channel, […]

Don’t-Miss Copywriting Tips to Increase Conversions

I used to be a know-it-all. Armed with my degree and great grammar, I was convinced that I could write copy for small businesses that would drive traffic, bring about […]