When it comes to marketing your small business, video is definitely one of the most effective mediums online. Video marketing opportunities come in many forms, but with a YouTube channel, you can experiment through different formats to discover what yields the best results for your business.

Why YouTube? As of right now, people are viewing hundreds of millions of hours on YouTube, daily. It’s the second largest search engine online, and has a stronger reach than most cable networks on TV. If you’re interested in using video as a marketing outlet for your small business, consider maintaining a YouTube channel to promote and grow your brand on the web.

While there are many video styles to choose from, it can be tough to decide on the right one for your business. Below, we’ll be going over some of the most popular video marketing styles and formats on YouTube.

Content Marketing

The process of content marketing involves creating high-quality, authoritative and relevant content to attract customers for your products or services. Content marketing is especially popular with companies that start a blog to publish and share articles to attract potential customers.

By having a YouTube channel setup for your business, you can replicate this strategy in the form of videos. From tips to strategy and advice, there’s a lot you can share through YouTube videos filled with great information to reach potential customers.

Customer Testimonials

Building trust is absolutely essential for every business. Whether you’re marketing what you have to offer or selling it, people need to trust your brand before they take action. Show your positive track record and past or current customers saying great things about your brand through your YouTube channel.

Testimonial videos that show people sharing their positive experiences with your business are really good ways to showcase the success of your brand, and encourage viewers to become customers.

Company Vlogs

Vlogging, or video blogging, is a popular video style on YouTube right now, and it’s growing larger each day. A vlog can actually be a very effective way to grow your brand and increase awareness for how your business strives to serve its customers. You could vlog a “Day at the Office” to introduce your staff or departments, or even go behind the scenes to show the great work you do to provide results.

Demo and Tutorial Videos

Demos and tutorial videos help viewers get a better understanding of your products or services. It allows you to get more in-depth on how to effectively use or setup what your business has to offer.

Even if you aren’t selling something that requires a demo or tutorial video, you can still use this format to your advantage. For example, if you own a social media marketing business, you could create YouTube videos on how to setup and optimize all types of social media pages.

Not only do demo and tutorial videos help businesses build more authority within their respective industries, but they also establish them as a brand that cares about its customers.

Tell Your Story

Telling a story that explains and defines your business gives potential customers an understanding of what they can expect from your brand. As a small business owner, you could create a YouTube video or a series of videos that highlight how your business operates, the approach your brand uses and actions you take to provide customer satisfaction.

And to ensure your viewers stay interested, it’s best to avoid making the video seem like an advertisement, or letting it run for too long of a duration.

These are just a few of the many video marketing styles that can be used to build and grow a small business with YouTube. Also, an added bonus of uploading YouTube videos is that they can easily be embedded to your company website and/or sales pages.

By creating quality video content that’s helpful and relevant to your target audience, you can increase your business reach and results with a YouTube channel. Just be sure to make your content stand out by adding personality, creativity, and a unique angle for video marketing success.

Learn More

Want to know more? Take advantage of Small Business BC’s wide selection of seminars for entrepreneurs and small to medium-sized business owners. Space is limited, so don’t miss your chance to register today.

Plus, don’t forget that you can meet one-on-one with an expert to get specific information that applies to your business by booking an appointment with Small Business BC’s Ask the Expert service now.