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20 Questions to Help Find the Best Location for your Business

If you are preparing to open a food or retail business, your location may be the single most important decision that you make. Of course, you need a solid business and marketing plan, but if people can’t see your business, or can’t get to it, how will you get them through the door? This is why it’s so important to find the best location for your business.

Here are 20 questions to analyse your potential locations and help you decide on the best retail location for your business:

Finding the Best Location for Your Business

  1. Is the building located in an area zoned for your type of business?
  2. Is the building large enough for your business? Does it offer room for all the retail, office, storage or workroom space you need?
  3. Does it meet your layout requirements? Can you fit your key pieces of equipment, shelving or furniture into the space?
  4. Does the building need any repairs? Is it old? Will anything need upgrading now or in the near future?
  5. Do the existing utilities, lighting, heating and cooling-meet your needs or will you have to do any rewiring or plumbing work? Is ventilation adequate?
  6. Are the lease terms and rent favorable? Is it realistically affordable or are you stretching to afford it? Does the term fit with your business plan?
  7. Can you find a number of qualified employees in the area in which the building is located?
  8. Do people you want for customers live nearby? Is the population density of the area sufficient for your sales needs?
  9. Is the area heavily dependent on seasonal business?
  10. Is the building consistent with the image you’d like to maintain for your business?
  11. Is the building located in a safe neighborhood with a low crime rate?
  12. If it is in an ‘up and coming’ area – will crime insurance be excessively expensive?
  13. Is exterior lighting in the area adequate to attract evening shoppers and make them feel safe?
  14. Are neighboring businesses likely to attract customers who will also support your business?
  15. Are there any competitors located close to the building? If so, can you compete with them successfully?
  16. Is the building easily accessible to your potential customers? Is it wheelchair friendly?
  17. Is parking space available and adequate?
  18. Is the area served by public transportation?
  19. Can suppliers make deliveries conveniently at this location? Does it have a back entrance? Or will they have to come all the way through the premises from the front door?
  20. If your business expands in the future, will the building be able to accommodate this growth?

How Bizmap Can Help

Bizmap exists to provide easy access to relevant market data tailored to customized business districts. This data, encompassing demographics, business types, building information and the area’s activities, is supplied at the neighbourhood level, providing users with highly specific information to aid in their decision making – from finding the ideal business location to expanding their customer base, and beyond.

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No matter what stage of business, or what problem you face, Small Business BC offers a range of seminars and one-on-one advisory sessions to suit any business.

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