How To Identify Your Target Market

You’ve developed a killer product or service, but there’s still work to be done before you can take it to market. Successfully pitching to the right audience is the most efficient way to maximize your marketing’s return on investment. So how do you identify who to pitch to?

4 Smart Marketing Essentials for Success

When people ask me what my secret to success is, I always tell them, “There is no secret to success. Everyone makes their own success.” And while that’s true, there’s […]

The Beginner’s Guide to Basic Digital Marketing

Marketing is fundamental to small business success. Doing it right means promoting your product and service to the right target audience in a compelling way. This will make your customers […]

Don’t-Miss Tips to Getting Your Small Business Online

In today’s fast-paced world, failing to have your business online risks losing a lot – your customers, your competitive advantage and your success. This is true regardless of how big […]

4 Things Decision Makers Really Care About in B2B Marketing

Great B2B advertising starts with a simple and clear value proposition that appeals to decision makers, such as Founders, CEOs and department heads. Unfortunately, too many B2B companies either spend […]

5 Don’t-Miss Guidelines to Marketing on a Budget

As a small business owner, you know the importance of marketing your business online. While you likely have an established online presence, it’s important to continually market yourself in order […]

The Power of Images for Driving Website Traffic

Every now and again, a friend or acquaintance of mine would ask me to have a look at their business website and help them out with their SEO. Often, one […]

Online Contests are Smart Marketing for Small Business

Online contests are one of the easiest ways to find new customers and reconnect with the customers you already have. And as part of a comprehensive marketing plan, online contests […]