In today’s business landscape, gone are the days where sales and marketing act as silos. To build effective sales and marketing processes, the two efforts must work together in alignment. This two-part webinar series will explore the relationship between sales and marketing, offering tools and frameworks to help you generate revenue more efficiently.

Join Derya Yazgan, a marketing expert with diverse marketing and technology experience across multiple industries, to learn more about how you can optimize your sales and marketing efforts. Registration provides access to both webinars.

Part 1: Understanding Sales and Marketing Alignment

April 12, 2024, from 11:00 am to 12:00 pm

In Part 1, you will learn the fundamentals of sales and marketing alignment, focusing on; understanding the importance of alignment, the roles and debunking misconceptions, the sales funnel and its different lead types. You’ll also hear tips on establishing shared goals, metrics, and basic strategies for effective collaboration between sales and marketing teams.

Part 2: Advanced Strategies for Sales and Marketing Alignment

April 19, 2024, from 11:00 am to 12:00 pm

In Part 2, you will advance into how technology and data can support sales and marketing integration to implement a personalized customer experience, establish a feedback loop between sales and marketing, and tips to overcome common challenges in alignment. Note: Participants are not required to watch Part 1 but are expected to have some knowledge about sales and marketing.