May 10th 2012 was a day that will I will never forget as it was the day I pitched my invention called The HEFT in Toronto for the CBC TV show, the Dragons’ Den.
I talk to many people who have big, audacious dreams for opening a business. I’m amazed at how many great ideas I hear about that sadly, haven’t yet come to fruition.
Marketing. Not usually the favourite subject for entrepreneurs and other creative types. But it’s the lifeblood of your business and your career; essentially it’s your livelihood.
In my last post, I offered tips on how to estimate the amount of capital you’ll need to open your small business. Once you know that number, it’s time to decide whether equity investment or a loan makes the most sense for your type of business.
Social media might be foreign to many, but it’s a simple extension of traditional marketing: building an audience, growing awareness, promoting services and wares, and creating dialogue.
Running a successful business requires more than just having a great idea. It requires leadership. And let’s face it
So you want to start a new restaurant/accounting practice/gnome-themed birthday party company (insert your type of business)? If this is your first company, you’re probably wondering how to estimate your start-up costs.
In the absence of value, every single selling situation degenerates to one thing…PRICE. The more value you build into your presentation, the more valuable your product becomes to your prospect. Features + Advantages + Benefits = Value
Offering your customers an experience that exceeds their expectations doesn’t always take a lot.