Meet Andrew Shepherd, Vancouver Island Salt Company

Vancouver Island Salt Co. had an unusual start after a friend bet a case of beer and challenged Founder, Andrew Shepherd, a chef in the Cowichan Valley, that he could […]

5 Don’t-Miss Guidelines to Marketing on a Budget

As a small business owner, you know the importance of marketing your business online. While you likely have an established online presence, it’s important to continually market yourself in order […]

The Power of Images for Driving Website Traffic

Every now and again, a friend or acquaintance of mine would ask me to have a look at their business website and help them out with their SEO. Often, one […]

The Hidden Costs of Bullying and Harassment

As a small or medium-sized business owner, it’s easier to focus on workplace health and safety hazards you can see (such as wet floors, broken ladders, or messy work spaces) […]

Essential Starting Tips for Marketing to Millennials

There is no denying that the consumer demographic has changed over the last few decades. While other generations are still an important part of the economy, millennials’ influence has grown […]

3 Steps to Letting an Employee Go

Terminating an employee can be a very difficult decision, and one that may seem fraught with potential liability, stress and uncertainty. Small business owners are particularly vulnerable to unforeseen liabilities […]

Do You Know the Basics of Business Valuation?

A Business Valuation is a process that is used to arrive at the Fair Market Value (FMV) of a business. FMV is the amount at which a business would change […]