While most startups are spending all their focus on developing the next big idea and getting that idea to market, protecting intellectual property can often get bumped on the list of things to-do. However, not taking the right steps can be devastating to your business. Fortunately, you can avoid many […]
Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]
Most businesses want to know how they can protect their brand value by preventing other businesses from using a name that is the same as or similar to the name under which they do business.