How to Raise your Prices without Losing Clients

Raising your prices can be a difficult decision to make. You are probably worrying about the effects  it will have on your business and the relationship you have with your customer base. However, by taking the time to research your customer base and create an appropriate strategy, the process will […]

The Psychology of Pricing and The Power of Choice

Pricing your products and services is one of the most important decisions business owners make. Unfortunately, there is little information on how to price, other than cost based pricing strategies. Although cost is important, it is not the only factor in determining the ultimate selling price. To understand pricing […]

4 Steps to Understanding Customer Value

How to price a product or service is one of the most common questions answered by our Business Advisors here at Small Business BC. Many hope for an instant formula to apply or a reference book to consult, but to understand how to decide your pricing, you must first understand […]