In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]
You can be forgiven for thinking that email marketing is old news, since the arrival and growth of social media for business. Open any business site and you will see hundreds of how to market on social media articles and very few on email marketing. But a recent survey by […]
Branding is a key element to any company’s success. It helps you position your business in the market, build awareness amongst your target market, and attract both employees and investment. According to a survey conducted by NewsCred, the most important driver of brand loyalty for millennials is a great […]
To do marketing right, you need to know who you are communicating to in order to figure out what you will be communicating. Once you’re clear on that, you need a marketing plan to guide your decisions on how to reach your customers.
If you run a small business – unless your business is marketing; I’m guessing that writing a marketing plan does not make your top ten list of fun things to do.
Marketing starts with your customers. Find out how to reach your target market and communicate the benefits of your products or services to them through advertising, sales, PR and personal selling.