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Sales and Marketing Alignment: Strategies for Success

Building Better Sales and Marketing Processes


In today’s business landscape, gone are the days where sales and marketing act as silos. To build effective sales and marketing processes, the two efforts must work together in alignment. This two-part webinar series will explore the relationship between sales and marketing, offering tools and frameworks to help you generate revenue more efficiently.


Join Derya Yazgan, a marketing expert with diverse marketing and technology experience across multiple industries, to learn more about how you can optimize your sales and marketing efforts. Registration provides access to both webinars.


Part 1: Understanding Sales and Marketing Alignment

April 12, 2024, from 11:00 am to 12:00 pm

In Part 1, you will learn the fundamentals of sales and marketing alignment, focusing on; understanding the importance of alignment, the roles and debunking misconceptions, the sales funnel and its different lead types. You’ll also hear tips on establishing shared goals, metrics, and basic strategies for effective collaboration between sales and marketing teams.


Part 2: Advanced Strategies for Sales and Marketing Alignment

April 19, 2024, from 11:00 am to 12:00 pm

In Part 2, you will advance into how technology and data can support sales and marketing integration to implement a personalized customer experience, establish a feedback loop between sales and marketing, and tips to overcome common challenges in alignment. Note: Participants are not required to watch Part 1 but are expected to have some knowledge about sales and marketing.


What Will I Learn?

  • The foundational concepts of sales and marketing alignment, its significance, and how to optimize it.

  • Initial steps to begin aligning sales and marketing efforts effectively.

  • Strategies to overcome common alignment challenges.

  • Basics of the sales funnel, lead types and lead management.

  • Goal setting between sales and marketing with specific metrics and KPIs.

  • The role of technology in enhancing collaboration between sales and marketing teams.

  • Future sales and marketing alignment trends and how to prepare for them.

Presented By


This session is delivered online via Zoom. A few tips to accessing your webinar content:

  • Registration closes 2 hours before the session start time.
  • Once registered,  you will receive the Zoom link for the webinar twice: 24 hours before the start time and 1 hour before. For support with Zoom setup, click here.
  • Missed the live session? No problem. All registrants will receive access to the recording for seven days after the live session.
Session Date & Time
April 12 at 11:00 AM to April 19 at 12:00 PM
  • Length: 1 Hour
  • Language: English
  • Subject: Marketing & Sales, Technology
  • Price: $19.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.