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How to Stay Relevant in Uncertain Times

Ideas for Staying Top of Mind

Course Description

Wondering how you can meet customer needs and remain relevant amidst massive lifestyle changes as the pandemic lingers on?

There are many questions about what to do and how to adapt, particularly as the pandemic draws on, and changes in consumer behaviour risk becoming more permanent. Start by creating your conceptual framework for staying relevant by drawing inspiration from other businesses in BC. The webinar will highlight numerous examples of businesses doing things differently to stay relevant and top of mind. Leave with ideas of your own to apply in your small business.

What Will I Learn?

  • Understanding how consumer behaviour has changed, and will continue to change

  • Reframing your core competency for what is relevant right now

  • How responding creatively to existing and new target market needs can propel your business beyond the pandemic

  • Why being human in your marketing, nurturing connection and having empathy matter even more right now

  • Building your framework for recovery: response, recovery and renewal

Presented By

October Small Business Week

Small Business BC is joining the national celebration of Small Business Week by offering FREE access to webinars occurring from Monday, October 19th to Friday, October 23rd. Demand is expected to be high, so register now to avoid disappointment. When individual sessions reach capacity, we will be opening a waitlist.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
October 23, 2020 at 3:00 PM to 4:00 PM
  • Length: 1 Hour
  • Language: English
  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.