When planning an event, regardless of the size, the key to success is in the details. Whether it’s getting the right caterer for a function, finding a location for a fundraiser, or choosing the right time for a networking event – the details make all the difference.
As important as the details are to you, they are even more important to your attendees. It only takes one uninformed (or worse, misinformed) attendee to turn a perfect night into a ruined relationship or a missed opportunity for your business.
Here are tips to make sure you “mind the details” to maximize attendance at your next event.
Get the Word Out Early
When planning your event, there are always going to be some details being changed or decided on in the weeks, days, and even hours leading up to your event. But just because you don’t have all the details ironed out, doesn’t mean you can’t start promoting your event. In fact, getting the word out early will ensure your audience has plenty of time to organize their schedule and get their questions answered.
Send a Reminder
As your event approaches, you’re going to want to make sure your event is staying top of mind with your target audience. A great way to do that is with a reminder email. This will not only help boost your attendance, by giving those who may have not been ready to register when you sent your first invitation, but it will also let you deliver more up-to-date information. (You can also use the reminder as a way to build anticipation with a special announcement or give updates on things like the weather forecast, if relevant).
Provide Details at Registration
Event registration is typically seen as a way to get details to the event planners. But online registration is also important for providing information to attendees. Accepted payment methods at the event, required age limitations (21+ for example), or dress codes are all things you can provide at the point of registration to make sure guests don’t find out after the fact.
Keep Your Registrants Up-to-Date
Remember those last minute details we talked about before? You’re going to want to share them with your registrants before they arrive at your event. A great way to do this is by creating an email list of registrants and sending a targeted notification directly to their inbox. Then, you can use that list to provide last minute updates and to remind attendees of details they’ll need to know when they arrive.