Looking for ways to market your business in a cost-effective way? A regularly updated blog on your site is considering the gold standard for increasing your visibility and generating more leads for your business. In this article we’re going to discuss the benefits of having a blog on your website.
No matter what industry you’re in, your business should have a website. For a lot of small businesses this can mean a static few pages of content that act as an online brochure for your business. This is fine as a placeholder, but it isn’t going to move the needle with Google.
The Role of Google in Attracting Visitors
The popularity of a website depends greatly on how attractive it is to Google. The search engine prefers to send visitors to websites full of regularly updated and unique content. If you’ve put up a static website, with just a few pages, that isn’t ever updated, Google has no reason to send people to your site and you’ll lose out on visitors and potential customers. How to get around this issue? Host a blog on your website.
The Benefits of Having a Blog on Your Website
The more pages of text you have on your website, the more search results you will become relevant for. The ideal website blog will cover issues relating to your business, giving expert insights from your point of view. If you’ve successfully started a business, it stands to reason you’re an expert in what you do. The blog should be your platform to share that expertise and build a community around your brand.
What to Write About
A lot of the feedback we receive from business owners states they’re open to the idea of writing a blog, they just don’t know what topics to cover. As someone who writes for a living, I totally get this! It can be a struggle sometimes. However, there is a whole internet-worth of inspiration out there. Follow your rivals and fellow industry professionals on social media and see the kind of topics they’re covering. Blogs based on tips, or lists, are always a hit with readers – especially as a conversation starter. Here are some sample topics you can apply no matter what industry you’re in:
- Innovative products or services you offer
- Client stories/testimonials
- Examples of your work
- Field reports from trade shows or events you attended
- Comment on news from your industry
- Prize contests or giveaways
- Industry trends
- Insights into your daily routine
Don’t Forget Your Call to Action
Regularly posting blogs to your site shows Google your website is well tended and worthy of traffic. Don’t forget to leverage this opportunity to convert these readers into customers. Each of your blog posts should end with a call to action that invites them to find out more about your products and services. Tie the posts organically to your services, letting customers know you’re available to help should they need more information. For an example of how this works, see below…
Find out More
Looking to take your website game to the next level? Small Business BC offers an array of seminars and Talk to an Expert consultations that can help you increase your sales funnel and attract more customers. Check out our seminar calendar, or book a one-on-one chat with our website expert.