Rob Gilfoyle

Writer

Rob Gilfoyle is President of Digital Evolution Canada (DEC).

DEC helps small and medium-sized enterprises make the most of the new ways of creating value and improving operations that digital technology provides.

Rob understands that randomly investing in one technology after another is an expensive waste of time; instead, he helps his clients become businesses that have:

  • A strategy to deal effectively with emerging digital threats and make the most of digital market opportunities;
  • Leaders who understand the seismic changes that digital technology is creating, and know how to deal with them, and
  • Effective operations with carefully selected digital technology that provides a competitive advantage,

Above all, he has learned through experience to treat the introduction of digital technology into a workplace, as primarily a change – not a technology issue.