Kevin McLeod spent the early part of his career working in operations and regional management for small and medium-sized companies in BC's fishing and home renovations industries. In late 2006, Kevin changed gears and started Yardstick Services which provided a range of consulting services. Through this consulting work, it became evident to Kevin that the web design industry created a lot of pain and frustration for small and medium-sized businesses. So, Kevin decided to strategically focus Yardstick Services on delivering web design and internet marketing services that deliver a return on investment for business owners. Today Yardstick employs a team of four who help small businesses all over the Lower Mainland generate leads through various online tactics.