Community involvement is the power to bring positive, measurable change to both the communities in which you operate and to your company. Donating your time or resources will never hurt your business – it can only help you grow by providing new inspiration. It will also help spread the word of your services, and can help you form new connections and gain new customers in an organic, authentic way.
If you want your business to get involved with the community but aren’t sure how to begin, we recommend first determining what your purpose is. Where do you want to make a difference? Once you know what makes your heart sing, you’ll be better equipped to use this knowledge to find an area of the community you feel passionate about getting involved with.
Sustainability and community are two values at the core of Bloomier, so it was a natural extension of their business model to give back to the community. However, the “why” to support hospice patients came unexpected.
While visiting a friend in a hospice care, the founder of Bloomier, Kamila Alikhani, noticed that not a lot of the other patients had visitors. She would bring flowers and gifts for her friend, and it broke her heart to see that some other patients weren’t receiving these simple things. So, once she received consent from the medical staff, she took it upon herself to start bringing flowers to the other residents. Seeing the joy it brought them gave Kamila a sense of purpose, and inspired her to continue this mission. Now at Bloomier, any flowers used for large events and photoshoots get collected at the end of the day and are repurposed into small bedside bouquets, which are then delivered to care homes and to the local community.
This past year has been extremely hard, to say the least, and there is no better time to spread some kindness in your local community. Please feel free to reach out if you’d like to support their mission or if you need guidance on how to start yours: www.bloomier.ca