In the small business world, anything that can help you build brand awareness is a game changer. While business directories may seem old school to you, they’re actually an efficient way to gain visibility, attract customers, and more. In this article, learn more about business directories and four ways they can benefit you.
What is a Business Directory?
A business directory is a website or platform that organizes businesses based on categories, locations, or other factors. They act as a searchable database where users can find information about businesses, such as:
- Business name
- Business description
- Address
- Phone number
- Website
- Photos
- Customer ratings and reviews
- Services
- Booking or reservation options
These listings offer customers a thorough understanding of each business’ offerings, location, and reputation, allowing users to find exactly what they’re looking for. A common example is Google Business Profile, the online business directory that shows up when you search for businesses on Google.
Benefits of Listing Your Business in Directories
1. Gain Visibility
Listing your information in business directories already increases your chances of being noticed by people who may not have found you through other channels.
It also improves your local visibility. When people are looking for local businesses, they’ll often search things like “Best restaurants in Vancouver” or “Hair salons near me.” In fact, over 20 percent of daily searches are users looking for local businesses. In general, directory listings will boost how many people see your business.
2. Boost SEO
Directory listings usually provide links back to your business’ website. These backlinks improve your SEO, because it signals to search engines that your website is trustworthy. In turn, your website will organically rank higher in search engine results, driving more potential customers to your business.
3. More Customer Feedback
Many business directories, like Google Business Profile and Yelp, give customers the opportunity to rate and review your business. These reviews can build your reputation, and allow you to gain constructive feedback. Positive reviews will not only establish more trust in your brand, but they will also draw in more customers.
4. Increase Brand Awareness
Online business directories generate lists of businesses related to users’ unique search terms. When choosing between different options, they can click on each option to learn more. Even if a customer doesn’t select your business, they’re seeing your business and increasing your brand awareness.
BC Marketplace
BC Marketplace is an online directory for small businesses across the province. Created by Small Business BC, this platform supports entrepreneurs and encourages British Columbians to shop locally. List your business today.
Small Business BC is Here to Help
SBBC is a non-profit resource centre for BC-based small businesses. Whatever your idea of success is, we’re here to provide holistic support and resources at every step of the journey. Check out our range of business webinars, on-demand E-Learning Education, our Talk to an Expert Advisories, or browse our business articles.