Key Holiday Shopping Dates for 2024

The holidays always seem to come before we know it. This year, why not be ahead of the curve, reduce stress, and make better plans by knowing the busiest shopping days, both online and in-store?

Whether you’re a shopper looking to get ahead of your holiday shopping list in 2024 or a small business owner planning for the busiest season of the year, you’ll want to have these key dates on your calendar.

Visit our page Preparing for Holiday Success for more tips to make your small business shine this holiday season.

Canadian Thanksgiving — Monday, October 14, 2024

After Thanksgiving, Canadians are already starting to think about the holidays and all the shopping they have to do. Be prepared to capture and encourage early shoppers.

American Thanksgiving — Thursday, November 28, 2024

While this is an American holiday, it is seen as the traditional start of the holiday season and leads directly into the next big shopping date.

Black Friday — Friday, November 29, 2024

Known for wild deals and crowds of shoppers, Black Friday has become a global phenomenon in recent years. Canadian businesses have quickly embraced it, offering Black Friday deals through the weekend.

Small Business Saturday — Saturday, November 30, 2024

Small Business Saturday encourages customers to support local, small businesses rather than industry giants. It’s a powerful opportunity to share your story and re-introduce your business to your community.

Cyber Monday — Monday, December 2, 2024

Cyber Monday is traditionally one of the largest days for online shopping each year. It was created to encourage shoppers to buy online, with more and more small businesses getting involved each year.

Green Monday — Monday, December 9, 2024

Created by eBay to mark the best sales day of the month, Green Monday occurs on the second Monday in December. It’s traditionally recognized as the last day shoppers can place an online order and guarantee it will arrive in time for the holidays.

Super Saturday — Saturday, December 21, 2024

Also known as Panic Saturday, this is the final Saturday before Christmas, and it’s guaranteed to be one of the biggest shopping days of the year. Given the tight turnaround for shipping, it’s a day for brick-and-mortar stores to thrive.

Christmas Eve — Thursday, December 24, 2024

Expect frantic shoppers searching for last-minute gifts on the final day to shop before Christmas Day. Many stores close early on this day to allow families to gather for the Holidays. Some stores begin their annual Boxing Day sale early to encourage shoppers.

Boxing Day — Thursday, December 26, 2024

Boxing Day is a statutory holiday, and traditionally, Canadian shoppers flood their local malls and high streets searching for bargains. Increasingly, consumers are looking online for Boxing Day deals as well.

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