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How to Drive More Traffic to Your Website

Search Engine Marketing and Google Analytics for Your Website

Course Description

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools like Google Analytics 4 to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.
This seminar will provide you with an overview of the digital ecosystem, including search engines and analytics. Join our digital marketing expert, Warren Thompson, Co-Founder of Ollo Metrics Digital Marketing, as he helps you learn who your customers are and how they find you online.

What Will I Learn?

  • The steps to setting up your Google Analytics account (free checklist provided)

  • Free methods to learn more about your customers with real data

  • How to find your "rock star" products, services, or staff that are attracting visitors

  • Ways to figure out your competitors' marketing strategy and use it to your advantage

  • Learn what search terms your visitors are using and better target people like them

  • Improve user experience by removing confusing pages or poor navigation design

  • Tips on improving your website's ranking on search engines for search engine optimization (SEO)

Presented By

This session is delivered online via Zoom. A few tips to accessing your webinar content:

  • Registration closes 2 hours before the session start time.
  • Once registered,  you will receive the Zoom link for the webinar twice: 24 hours before the start time and 1 hour before. For support with Zoom setup, click here.
  • Missed the live session? No problem. All registrants will receive access to the recording for seven days after the live session.


Warren Thompson, is a great presenter. He is very thorough when answering questions through the chat function as well. Thank you - another excellent webinar. Darlene O.
Good pace, time to answer questions, and lots of information on what to keep in mind. Danny R.
So much great information. Warren Thompson was a great presenter. I would definitely join more of these webinars. I really enjoyed that he joined a few minutes early and connected with people before jumping right into the webinar training. Also Q&A was great. Claudine C.
This one is one of the best webinars I have had with SBBC, so far. The speaker, Warren Thompson, is just excellent and his presentation is just flawless. Subhro G.
Session Date & Time
November 22 at 10:00 AM to 12:00 PM
  • Length: 2 hours
  • Language: English
  • Subject: Technology, Marketing and Sales
  • Price: $39.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.