Welcome to Market Research: Intro to Surveys and More
Course Description
Market research is an entrepreneur’s best friend. It can be leveraged to discover the common characteristics and preferences of your customers, target market, competitors, and what current and future trends can affect your business. It can also be used to make an educated assumption as to the viability of your business idea.
In this course we will provide you the basic knowledge of primary market research. We will explain the difference between primary and secondary research, between qualitative and quantitative data and we will go through the market research process as well as some concepts, strategies, tips and principles on surveys, focus groups and more.
Who is this course for?
This course is for entrepreneurs who are in the following stage of their business lifecycle:
- Seed Stage
- Start-up Stage
- Growth Stage
Learning outcomes
By the end of this course, you will be able to:
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explain what primary market research is and how to leverage it to validate your business viability
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explain the differences between quantitative and qualitative research
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define your market research goals
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list successful methods of collecting primary data
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identify key questions to ask when conducting primary market research
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plan your market research strategy
Let’s get started!