You probably send dozens of emails every day but do you have an effective email strategy? Find out from Cybele Negris, Co-founder & President of Webnames.ca, some of the do’s and don’t’s for setting up your company emai.
“content marketing” for Small Business
Effective Business Writing: The Importance of Plain Language
Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company. It is therefore important to make sure that your writing is clear, and that it is relatable.
6 Benefits of Professional Photography for Your Small Business
Are you looking for ways to make your business look more professional? Although you may be tempted to skip the extra cost and do it yourself, getting help from a […]
The Importance of Understanding Your Target Market
Why is having a target market important? Many entrepreneurs have a clear business concept but need a clear definition of who their customers are. It’s vital to understand your client […]
Top 10 Marketing Tips for Start-ups
Thinking about how to market your start-up effectively? With limited funds, business owners often have to get creative with their marketing strategies. Take steps towards success with these marketing tips […]
Harnessing the Power of Artificial Intelligence for Your Marketing
“Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” This quote by T.S. Elliott, despite being published 85 years ago, […]
Managing Social Media Complaints – The New Public Relations
The advent of technology and social media platforms, such as Facebook, Twitter and Instagram, have empowered and encouraged individuals to express their opinions online. But, what happens when your business […]
Researching and Understanding Your Market During COVID-19
Customer habits have rapidly changed since the beginning of the COVID-19 pandemic. Businesses are discovering that customers are still out there, but a different approach is needed to find them. […]
Free Ways to Promote Your Business Online
The COVID-19 pandemic and need for physical distancing has changed the way many of us will shop forever. As more customers turn to online shopping, business owners have had to […]
Brand Marketing Through the COVID-19 Pandemic
Brand Marketing during the COVID-19 pandemic represents the biggest challenge many marketers have faced in their professional lives. Since March, consumer habits have profoundly changed, with customers staying home, hunkering […]