We’re ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast, what better time to reflect on the past year, […]
It’s October, fall is in the air, and we’re joining in the national celebration of Small Business Week from October 16-20. This presents an opportunity to recognize the contributions entrepreneurs and small business owners make to the economy as well as our local communities. To mark the event, Small Business […]
At some point in 2016, millennials became the largest single sector in Canada’s workforce. There’s no generation that marketers obsess more about, devoting countless hours attempting to engage with them, understand what motivates them, and what drives their attitudes and behaviors. There is a regular stream of articles examining the […]
Spring is the perfect excuse to hunker down and learn new skills for your small business. This month’s focus is on digital marketing, business planning, financing, understanding legalese and selling your business. So, what are you waiting for?
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
Get ready to kick off the New Year with strong, consistent results on your social media networks! While social platforms are continuously evolving with new features and functions, the “must-do” steps remain the same.
I initially shied away from content marketing. However, it wasn’t long before I saw how valuable it could be as a way to grow my audience and build my brand. I soon began creating quality content on my website to share via blog posts and through email marketing.
Regardless of your industry, marketing and sales are always going to be some of the fastest moving parts of your business. Using them to stay in touch with your customers can be a challenge, but it’s becoming increasingly difficult with the advent of social media. Social media is how customers […]
Having a well maintained Facebook page is an important component of your company’s digital strategy, especially if your target audience is consumers. It used to be that when you posted an update to your Facebook page, most of your followers would see it. Now, it’s not so easy. Since 2012, […]