With almost 475 million members, more and more people are realizing the power of LinkedIn to boost their personal or business profile, be seen as an industry expert, and drive leads and opportunities. Where once LinkedIn was a place to host your résumé and make a few interesting connections, the […]
For the uninitiated, Pinterest can be a confusing concept. An online pinboard? For what purpose? What am I even supposed to pin to this pinboard? Whether you’re a seasoned Pinterest user or a social media novice, Pinterest Marketing represents a powerful tool your business can harness. What is Pinterest? Simply […]
Spring is a season for transformation. As the temperatures tick upwards and green shoots begin to appear, why not use this time to review where your small business could use a refresh? Perhaps your marketing could use an update; maybe it’s time to consider incorporation or finding a business partner, […]
The New Year is upon us and with it comes a blank slate for self improvement in our personal and professional lives. Chances are, you’ve set some lofty targets for 2018, and one of the best ways to achieve these goals is to upskill your entrepreneurial talents by attending one […]
We’re ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast, what better time to reflect on the past year, […]
It’s October, fall is in the air, and we’re joining in the national celebration of Small Business Week from October 16-20. This presents an opportunity to recognize the contributions entrepreneurs and small business owners make to the economy as well as our local communities. To mark the event, Small Business […]
At some point in 2016, millennials became the largest single sector in Canada’s workforce. There’s no generation that marketers obsess more about, devoting countless hours attempting to engage with them, understand what motivates them, and what drives their attitudes and behaviors. There is a regular stream of articles examining the […]
Spring is the perfect excuse to hunker down and learn new skills for your small business. This month’s focus is on digital marketing, business planning, financing, understanding legalese and selling your business. So, what are you waiting for?
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.