If you sell products online, whether it’s a single product or tens of thousands, there are many things that you can change on your website that will increase your sales, even if you maintain the same amount of website traffic.
“online marketing” for Small Business
6 Benefits of Professional Photography for Your Small Business
Are you looking for ways to make your business look more professional? Although you may be tempted to skip the extra cost and do it yourself, getting help from a […]
Top 10 Marketing Tips for Start-ups
Thinking about how to market your start-up effectively? With limited funds, business owners often have to get creative with their marketing strategies. Take steps towards success with these marketing tips […]
How to Create an Effective Video Ad for Your Small Business
Looking for ways to grow your business’ reach online? Video advertising is a strategy that every small business owner should consider. Video content is now more popular than ever. According […]
Harnessing the Power of Artificial Intelligence for Your Marketing
“Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” This quote by T.S. Elliott, despite being published 85 years ago, […]
Managing Social Media Complaints – The New Public Relations
The advent of technology and social media platforms, such as Facebook, Twitter and Instagram, have empowered and encouraged individuals to express their opinions online. But, what happens when your business […]
Digital Marketing for the New Normal
We’ve moved into the next phase of the COVID-19 pandemic. Consumers are slowly beginning to return to stores, but how we market to them has dramatically changed. Have you adjusted […]
Free Ways to Promote Your Business Online
The COVID-19 pandemic and need for physical distancing has changed the way many of us will shop forever. As more customers turn to online shopping, business owners have had to […]
Brand Marketing Through the COVID-19 Pandemic
Brand Marketing during the COVID-19 pandemic represents the biggest challenge many marketers have faced in their professional lives. Since March, consumer habits have profoundly changed, with customers staying home, hunkering […]
How to Drive More Traffic to Your Website
Since March, Canadian eCommerce sales have doubled due to COVID-19. Social distancing, and the accompanying advice to stay home when possible, have meant customers are no longer window shopping […]