How to Export Commercial Goods to New International Markets

…this guide allows you to: Assess your company’s readiness Build an export plan Research and select your target market Create a marketing plan Determine the best methods of delivering your…

Why and How to Market Test Your Product or Service

…feedback. Run a beta test for your services and offer a discount in exchange for feedback. Send postcards to a select area and link to an online survey about your…

How to Write a Marketing Plan

…Examine their strengths and weaknesses relative to yours. This will help you select a market position that provides a competitive advantage. Your overall position should emphasize those factors that your…

Explaining Small Business Tax Audits

…other sources, like T4 slips, you’re more likely to be audited. But there’s also a chance that the CRA’s computer system will randomly select you for an audit. This might…

How to Hire Your First Employee

…process. You have the ability to select and nurture employees to fit your company’s culture and performance requirements. While hiring new employees may seem daunting, these tips will put you…

Why You Should Delegate Your Bookkeeping

…imagine, implementing a cloud-based system can be exhausting due to the extensive research required to select the right tools, as well as demands that come with building processes in your…

Tourism Ads & Brochures that Sell

…layouts that work Write convincing content Handle the production process Select the right distribution channels Choosing the right publications for promotion Measure the success of your campaign Whether you are…

Why Hire a Branding Consultant

…feedback. And often this advice is contradictory, which can drive you crazy,” he warns. Instead, Michael advises business owners to pick a select few voices to listen to, and to…