Running a small business means you’ll be seen as an expert in your field. After all, you’ve started and grown a business into something real. It’s a big achievement! This […]
“PR” for Small Business
4 Tips for Increasing Your Media Coverage
Though the journalism landscape continues to change, getting your business’ name into the media remains a reliable and cost-effective way to boost your bottom line. Once upon a time, this […]
4 Ways Corporate Social Responsibility Benefits Your Business
Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher […]
3 Easy Ways to Market Your Business For Free
If you’re a start-up or small business with limited resources, it’s important to maximize every resource you have available, especially when it comes to attracting and retaining customers. Marketing can […]
Sometimes, It's All Eyes On YOU
2014 was a busy year for Conscious PR Inc. So, with all that extra media time under our belts, we thought we would share our thoughts on mastering the media. If […]
How to Respond When a Reporter Calls
You can spend a lot of time on the phone calling and pitching to the press on stories you want them to cover. But news coverage is a two-way street. Reporters are just as likely to call you about something they’re working on. So what do you do when the phone rings?
Earned Media Techniques for Small Businesses
Earned media can be extremely powerful as it is perceived as third party validation for your business. So how can you get this working for you? Here are a few techniques to get you started.