Bursera
Vancouver, Mainland/Southwest
Bursera
Vancouver, Mainland/Southwest
Founded in Vancouver, BC, Canada, Bursera is here to help you create your space through the power of scent. Our products are thoughtfully designed and developed to help bring timeless traditions to the modern day. We ethically and sustainably source our products and ingredients from around the world. As a purpose-driven aromatherapy brand, we believe in a world that is free from compromise. A world where unique sensory and aesthetic experiences can help bring your inner calm. A world where you can evoke the healing power of scent in harmony with our environment.
Nominations
Read below to find out why they deserve your vote in each category.
People's Choice
Why do you think you should win the Premier’s People’s Choice Award?
Bursera is unwavering in our support of the community, both local and across the world. We plant a tree with every order and have planted over 50,000 so far, something we are extremely proud of and thankful for our customers. This is just the beginning with more to come!
E-Commerce Experience Award
How have you optimized your e-commerce store to create a strong user experience for your community, (through content, education, reviews etc.) and what results have you achieved?
We are relentless in our pursuit of building a best-in-class e-commerce website and have achieved great results so far! From publishing numerous blog posts relevant for our consumers to educating on our sustainability efforts in a separate section at the forefront of the site. We plant a tree with every order and have planted over 50,000 so far thanks to our loyal customers. As testament to our strong user experience, we saw nearly 20% of our customers come back and shop on our website again as well as a relatively high 5% conversion amongst new visitors. Our product pages are extremely shoppable and have seamless upsell elements that have boosted our AOV by 30% over the past year. The transactional experience is frictional (on both desktop and mobile) and through attractive newsletter signup offers, we were able to grow our subscriber list to over 30,000 people. Leveraging full-funnel marketing efforts across Google, Meta, Tik-Tok, YouTube, and even Spotify, we are quickly becoming one of the leading aromatherapy brands in Canada.
Why do you deserve to win the E-Commerce Experience Award?
Bursera loves surprising and delighting our customers along with doing good for the planet so this award would help us do more of that! We are aiming to launch some innovative new products in the near future that will shake up aromatherapy and this money will be helpful in sharing the products with the world sooner.