It is often difficult to figure out how to evaluate your business idea, especially if you have never been in business for yourself. You will need to decide if your business idea has profit potential.

Use the following twenty-step business idea checklist as a guide to help you determine if your business idea is viable. There may be some questions you are unable to answer or answer fully. This is an indication of the areas of your proposed business you don’t know enough about and a great launching pad for your market research.

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