If you’re in business, you’re in sales! That’s why it pays to ensure your marketing plan covers all the bases. Start with Small Business BC’s Effective Marketing and Sales Guide.

This comprehensive resource will give you an understanding of the four P’s of Marketing:

• Product
• Price
• Place
• Promotion

It will explain the outside factors you need to consider, what tools are at your disposal, and which markets to target as you create your marketing and sales strategy.

Whether you need to research your target market, define your brand, develop a sales forecast, close sales or develop your customer service, download this guide and get started.

To download this resource, click the download button. Alternatively, you can download an HTML version.

Need Help?

Check out Small Business BC’s Registration Services and Advisory Services and find out how one of our Business Advisors can help you.

Alternatively take a look at our seminars and workshops available in-person at our Vancouver resource centre or via webinar across BC.