Online video marketing allows businesses to build trust, establish themselves as authority figures, and connect with their audiences. According to Statista, YouTube is the second most popular social media site in the world, and as a result, it’s become an essential part of all businesses’ marketing campaigns. Here are three reasons you should use YouTube marketing for your small business:
1. Build Trust and Credibility with Your Market
Uploading YouTube videos highlighting positive user experiences is a great way to shine a light on your small business and build trust with your target market. After all, companies must give their target audience reasons to consider their products and services.
Every small business can use video testimonials to build trust for their brand and credibility for their products and services. But remember, although the videos must be professional, they don’t need to have a huge production budget. Simple steps such as briefing your client fully before filming, using the right equipment, and choosing the right angles to film, should help you create an effective video for your small business.
2. Establish Authority in Your Industry
YouTube is a fantastic opportunity for businesses to establish brand recognition and authority. Why? Because YouTube is the second largest search engine on the web today, according to Search Engine Journal research.
When users in your target market are making search queries relevant to your industry, they either want to see the product live in action or watch a review. It allows your business to build authority and recognition by uploading content featuring your input and expertise in the form of a video.
For example, here are some types of informational videos different businesses could upload:
- An event planning business can create videos with tips on how to plan and set up events, such as weddings or corporate functions.
- A social media marketing firm business can create video tutorials on how to set up a Facebook, Twitter, or Pinterest page, along with tips to grow its following.
- An interior design business can create videos featuring home design tips, choosing the right colour schemes, and other advice that assists people with decorating their homes.
When viewers come across your video and enjoy your content, they’ll be more inclined to consider your products or services. You can even embed YouTube videos on your website to highlight your expertise and help convert interest into sales.
3. Effectively Engage Your Target Market
Another reason you should integrate YouTube into your marketing plan is to be able to connect more easily with people interested in your business. Engaging with your target market is very important for long-term growth and success, and with YouTube, you can connect and stay engaged with your target audience in a variety of ways.
For example, video comments are a huge part of the platform. Viewers can leave feedback and questions in the comments section that you can easily and quickly reply to. This also has a positive effect on branding because every time a new viewer comes across those comments, they’ll notice that your business cares about its customers and community.
In terms of the type of video content that can be uploaded to YouTube, the possibilities are endless. Creativity is essential, along with the ability to adapt to the latest video marketing trends. Establishing a presence on YouTube is definitely something every small business should consider.
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