Traditional media and public relations will continue to change rapidly in the next few years given the rise of social media platforms, declining newsroom staff, a shift to edu-tainment type content, and the amount of clutter that media and consumers alike must deal with. In this blog, I list seven […]
Video marketing is a strategy that every small business owner should consider. Not only is this form of marketing effective for increasing sales and brand recognition, but, it’s also preferred by customers. Depending on your audience, most markets would rather watch an informative video about your company than scroll down […]
By 2017, video will account for 69 per cent of all consumer Internet traffic. That’s quite the opportunity for making an impression. With video marketing growing in popularity, video is becoming an essential part of your marketing strategy.