What To Do After Returning from a Tradeshow

“You’re travelling abroad for business. You discuss. You shake hands. Then you return home and get busy. You must follow-up.” Mr. Sukesh Kumar, Partner and National Leader of India Practice in Canada at KPMG LLP International business travel is a great way to investigate new markets and opportunities, but if […]

Bring the Tradeshow Experience to Your Home or Office

The “virtual tradeshow” format is catching on. But unlike the real-world version, you won’t come home from a virtual tradeshow with another bag full of brochures and free pens. In fact, you don’t even need to leave your home or office to attend.

How to Stretch Your Trade Show Marketing Budget

We all live in an age of doing more with less. We’re seeing stiff competition, shrinking budgets and less manpower, yet results are still expected. Here are seven ideas that will allow you to achieve results and stay within budget.