When starting a business, you’ll be expected to make a number of assumptions, each with their own level of risk. For example, you’ll need to make an assumption about how much revenue you expect to generate. From this number you will be able to make decisions about how much inventory to purchase etc. The key to managing this risk is to make educated assumptions, rooted in research versus gut feelings.
When you’re launching a new product, there are a lot of moving pieces to take care of. Marketing plans, email and web copy, software, team members… how do you keep track of it all, and make sure everything is in the right place at the right time? In this article, […]