The advent of technology and social media platforms, such as Facebook, Twitter and Instagram, have empowered and encouraged individuals to express their opinions online. But, what happens when your business […]
“social media” for Small Business
Digital Marketing for the New Normal
We’ve moved into the next phase of the COVID-19 pandemic. Consumers are slowly beginning to return to stores, but how we market to them has dramatically changed. Have you adjusted […]
Brand Marketing Through the COVID-19 Pandemic
Brand Marketing during the COVID-19 pandemic represents the biggest challenge many marketers have faced in their professional lives. Since March, consumer habits have profoundly changed, with customers staying home, hunkering […]
How to Use Social Media Advertising to Grow Your Business
Unsure of how to allocate your marketing spend? Social Media Advertising presents a cost effective and targeted way to reach your desired audience. And, with a million new users […]
4 Tips for Increasing Your Media Coverage
Though the journalism landscape continues to change, getting your business’ name into the media remains a reliable and cost-effective way to boost your bottom line. Once upon a time, this […]
7 Tips for Increasing Sales
Developing a world class product or service is just the first step in a successful business. Your ability to drum up sales is just as important. Consumers are savvier than […]
Guide to Using Shopping on Instagram
Have you signed your small business up for Instagram yet? A recent change to the app’s shopping component has made it easier than ever for small businesses to sell directly […]
Can't Decide Which Digital Marketing Conference to Attend?
With the rapid growth of online communications, it can be a difficult task for small business owners who do not have the resources to hire Digital Marketers to grasp the […]
How to Use Social Media for Market Research
As a business person, you need to do research before you can make any decision. Should you add a new sandwich to your menu? Should you open a car-parts business […]
When You Just Can't Do It All
If you’re not ready to hire an extra employee, but you occasionally need or want some extra help or collaboration, here are some options to consider.