How to Research your Market

Good business decisions are based on good market research and intelligence. By researching your market thoroughly, you can minimise the risk to your business, identify new opportunities, and understand better how to communicate with your customers.

High Tech, Low Tech, Any Tech: Know Your Target Market

Knowing your target market requires thought about your potential client’s preferences on features, colour, packaging, how they will use it, what price they are willing to pay, and how much they are willing to consume.